Life Savers Font Family

by Behance in Serif

life-savers.regular.character-map-1

Do you remember the “Life Savers” candies adds from the 50s? That was a time when Ad Agencies actually hired Lettering Artist for their advertising text. Before the advent of Photo Typesetting, all the text was beautifully drawn by hand. We are going to put some love to work and bring back the Life Savers hand-lettered Typewriter/Stymie mix. Probably drawn originally by Frazier Purdy for the Sam Marsh Studio.

Bold weight added in December 2012. Project Members: PabloImpallari, BrendaGallo, RodrigoFuenzalida

 

Download

Leave a Reply

avatar
  Subscribe  
Notify of